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Thursday, February 9, 2017

It’s Time to Reawaken the American Dream

We must reawaken the American Dream and reinvest in ourselves. That dream is homeownership, and it’s easier to achieve than you think.

I'd like to share some research my team and I have been working on over the past few months. It’s regarding homeownership levels and the boom in the rental market.

We've come to find that these are some significant challenges in our industry, but they are symptoms of an even larger problem. The problem is lack of financial education. Consumers have limited resources on just how to go about purchasing a home. We crafted a message a few months back and I've been sharing it at several conferences over the past few months. The feedback has been overwhelming and I'd like to share the message with you now. It is called "Reawaken the American Dream"

“Homeownership has slumped to its lowest levels in 48 years as the percentage of renters and construction of multi-unit complexes to house them continues to climb. Research shows the economic and social impact of homeownership contributes exponentially greater value to our lives than renting and finds the cost of ownership can be less than or equivalent to the cost of being a tenant.

Why do an estimated 9.2 million renting adults who we believe meet the qualifications not own their piece of soil? Because they don't know they can. The recession rattled the very foundations of American life, but those in the know were afforded an extraordinary opportunity to buy low and to rent high.

I never knew I was in a position to own, that's why I rent and why they rent to me. They have capitalized off of the information gap and we happily overpay because we don't know any better. A considerable portion of the American people are wrongly under the impression that they lack the resources needed to buy a home. However, we found this costly assumption to be unfounded and frankly treacherous considering the NAR Chief Economist stated: 'A typical homeowner will be ahead of a typical rental by a multiple of 45 on the financial achievement scale.'

It's your time to own your piece of soil.
The reality is that the majority of America is better informed on how to finance a mattress than a home. From that standpoint, it's not difficult to understand how a substantial portion of the population has found to have cultivated little to no net worth or savings and are inundated with debt. Feeling trapped, we accept having to rent in the present because we don't know we could be investing in our future.

The government has done everything in its power and then some to make homeownership affordable and sustainable because they know how absolutely imperative it is for the betterment of American life. Almost immediately after winning the election, President Trump loaded up his 757 and flew to Indianapolis to preserve 1,000 American jobs from going to Mexico.

If we merely offered freely the information to those 9.2 million renting adults to reawaken their American Dream, billions of dollars would be recirculated back into our local economies through employee wages and tax revenues, capable of sustaining 1,000 jobs in every county across the United States.

Billions in unclaimed tax deductions, savings, and home equity appreciation that should be ours are being left on the table for our landlords purely because we are uneducated about how to take it back for ourselves. We must reawaken the American Dream and invest in ourselves, our families, and our communities. It's our time to own our piece of soil. We are the messengers to this message, and we must share the importance of homeownership."

We hope you enjoyed the message. If you have any questions for us or you'd like to get your piece of soil, give us a call or send us an email. We'd love to help get you on the path to homeownership.